As nearly half a million players join the style platform every week, its’ social media community also continues to grow exponentially. When Pocket Styler launched in May, the game obtained 2 million users in the first month and increased four-fold in 5 months.
“As the audience of women playing mobile games is growing globally, we felt a need to respond to this tendency.” “Our goal was to create an engaging social game for women,” claims Victoria Trofimova, the CEO of Nordcurrent. With predecessors such as Cooking Fever (over 400 million downloads), Sniper Arena (70 million) and Murder in the Alps (20 million), Pocket Styler is Nordcurrent’s most recent release. While the most competitive players can focus on quality and strive for perfection in each detail, others can explore current trends and find inspiration for their real-life wardrobe.” “Players are in no rush as they take their time to warm up their imagination, find a door to freedom, and express themselves freely. “Unlike most casual games, Pocket Styler takes it slow,” says Nordcurrent’s Game Designer Povilas Katkevičius.
After carefully curating their look, the players evaluate other players’ styles and are appraised by them in turn, helping develop style and design sensibility, while exploring their sense of style virtually.
The player arrives at the Big Apple, taking a chance to make it big by attending various social events and exploring their dress code requirements. The action of Pocket Styler takes place in New York, one of the global fashion meccas. The creators attribute the cause of the growing popularity of the game to its’ non-urgent nature, where a player can relax and simply enjoy the process, enabling the focus on creativity – over 147 million different outfit looks have already been created by the game users. An engaging social game for women “Pocket Styler” attracts 2M downloads in launch month alone, collaborates with designers to create trendy in-game content, and yet collaborate with designer brands as well.Įvery week, nearly half a million new players join Pocket Styler – a new fashion game for mobile devices that focuses on dressing up the avatar for different occasions, where created looks are being rated by the community of users.
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